Last Updated on February 18, 2026 by Eve Dawes
Sephora Squad applications and testimonials
Sephora squad 2025 happened way earlier than normal as they just changed the dates a lot! Before, the picks happened once a year from March-April, now they start in August! I applied a couple of years ago and will probably submit my Sephora squad application again this year for Sephora Squad 2026! The Sephora Squad finalists and winners for 2025 was made up of incredible beauty influencers and has already been released so you can see what they’re looking for. Applications to enter for the 2025 squad closed in September last year so bookmark this page so you don’t miss out of the 2026 squad dates which will be in Fall 2025 as soon as they’re released. The Sephora Squad will be announced in November 2025. Scroll down to bookmark the link to enter next year.
#sephorasquad is perfect for anyone who lives for everything beauty and makeup and who helps others to look and feel their best.
To support Sephora Squad nominations they ask for testimonials so if you like the content here or on my YouTube, I’d love it if you’re able leave a few words here when the competition enters in August 2025, thank you so much!
Some of my Sephora favorites and shopping tips
I’ve always been a Sephora fan and always make the most of their 20% off sales to stock up on my Sephora everyday essentials and wish list items.
Anti Haul | My Sephora Essentials & What I’m Ditching | Best in Beauty VS Misses
My Sephora cruelty-free beauty, skincare, hair & beauty must haves and misses. Get ready with me as I go through my Sephora beauty essentials from must haves, to like but don’t need and total misses I regret buying. I’m really trying to be more conscientious with my buying habits and less wasteful, plus I can’t stand clutter.
My love of makeup
Makeup’s been a huge part of my life ever since the age of 11. Where the older cast members of the ballet company taught me how to do my lashes and makeup. I always looked up to them; they looked so beautiful and feminine and I wanted to be just like them.
Ballet is a beautiful world of make believe and escapism where any girl can become a princess or heroine and the makeup is just as much a part of that transformation, as the costume and choreography.
My love of makeup and playing with it never stopped and even led to me creating my own cruelty-free brand as there was a gap in the market for luxury cosmetics, made in the USA that didn’t test on animals. I grew up as a teenager with the Body Shop makeup and just assumed every company was cruelty-free.
Once my eyes were opened, I couldn’t turn back and advocating for cruelty-free beauty became important to me. You’ve all seen my fur babies on Instagram, they’re my world.
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I wanted to create a company that puts the consumer in control and gives them exactly what they want. Which is where the custom cosmetics concept comes in. I wanted it to be an experience and to make the user feel special and their most beautiful.
The same way that shopping in Sephora is an experience that leaves you feeling more confident. It’s like an adults candy shop minus the calories.
Leave a #sephorasquad Testimonial
Sephora Squad is looking for the most authentic and inspiring voices in the digital beauty space to take part in their long-term ambassador partnership. If you know one anyone like that, you can also nominate them.
If you like the content here, I’d love it if you could leave a few words here, thank you!
Sephora is looking for Sephora squad testimonials and nominations from YOU!
Your nominations and testimonials can be for anyone and about anything e.g:
- Why you read a certain blog or follow a certain influencer.
- Any impact they’ve made on you.
- Something you’ve learned from them e.g. a makeup hack or skincare tip.
- Something that makes them unique.
- Why you think they should win.
Enter the Sephora Squad competition
When the Sephora Squad 2026 competition is open you’ll be able to click the button below to apply.
It’s a celebration of what Sephora stands for—inclusivity, individuality,
positivity, and belonging.
Sephora
#SephoraSquad
Sephora Squad finalists 2025
Meet the finalists from last years Sephora Squad 2025 and find some new beauty creators that resonate with you to follow:
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